Idea Development
Designing the Right Solution
From wild ideas to focused concepts. You’ve defined your challenge — now it’s time to start imagining what could solve it. But slow down — don’t rush into building the first idea that pops into your head.
This is your space to diverge, explore, and dream a little bigger.
Ideation (a.k.a. Creative Chaos)
Set a timer. Grab a pen, a whiteboard, or your laptop.
Rules of Ideation:
Go for quantity, not perfection;
No idea is too wild — suspend judgment;
Build on others' ideas ("Yes, and…");
Sketch if you can — visuals help!
Activity: 15 Ideas in 15 Minutes
Try to come up with at least 15 different ways to solve your challenge. Yes, really. Don’t stop at 3.
They can be:
Physical products
Digital tools
Services
Behavioural nudges
Community-led ideas
Even fictional/magic ones — go wild first, refine later.
Select & Shape
Now it’s time to converge — narrow down your ideas. Use the Impact vs Effort Matrix to rate ideas:
Ask yourself:
Which ideas solve the problem best?
Which ones are doable right now?
Which ideas feel exciting to you and your team?
Solution Snapshot
Fill out this quick canvas to shape your chosen idea:
Real Talk
Don’t fall in love with your first idea — test it, shape it, evolve it;
Every big idea started small and slightly weird;
You can always come back and pick another idea later.