Idea Development

Lean Startup & Design Thinking

Build smarter, not harder. So you’ve got an idea. Amazing. But how do you actually test it, improve it, and build something people want — without wasting time or money?

Meet your new best friends:

  • Lean Startup;

  • Design Thinking.

Let’s break them down.

01

The Lean Startup Approach

Coined by Eric Ries, Lean Startup is about learning fast, failing smart, and building things people actually need.

Instead of building a full product and then seeing if people like it, you:

  • Build something small (a prototype, a landing page, even a sketch!)

  • Measure how people react;

  • Learn what works, and what doesn’t — then repeat!

That cycle looks like this:

Build

Measure

Learn

Repeat

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The goal? Find Product–Market Fit as efficiently as possible.
02

What is Design Thinking?

Design Thinking is a human-centred approach to solving problems.
It’s about empathising with people before jumping to solutions. Here’s the classic 5-Step Process:

Step
What it means
Empathise
Understand your users deeply (interviews, observations)
Define
Clearly state the problem you’re solving
Ideate
Brainstorm wild, wonderful solutions
Prototype
Build a quick version to test
Test
Show it to users, gather feedback

It’s not linear — you’ll jump back and forth between steps. That’s normal. That’s good.

03

Lean vs Design Thinking: What's the Difference?

Innovations come in many flavours. Here are a few:

Design Thinking
Lean Startup
Origin
Design + UX world
Startup + tech world
Focus
Understand the problem
deeply
Build a solution and test it fast
Tools
Empathy Maps, Journey Maps, Prototypes
MVPs, Metrics, Hypotheses
Style
Creative, exploratory
Experimental, data-driven
Use together?
YES! Design Thinking first, then Lean
YES! They’re like peanut butter & jelly
04

Activity: Design & Lean in Action

Let’s try this combo out with a real campus problem.

🚨

Step 1: Pick a challenge

Examples:

  • Students wasting food in the dorm kitchens

  • Not enough mental health support during exams

  • Long lines at the coffee shop on Mondays

🔍

Step 2: Empathise

Interview 1–2 friends about this issue.
Ask: What’s frustrating? What do they wish was different?

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Step 3: Ideate

Write down 5 wild ideas — don’t self-censor. The crazier the better.

📦

Step 4: Prototype

Sketch your favourite idea on paper or a slide. Just enough for someone to "get it."

🎯

Step 5: Test

Show your sketch to someone. Ask:

  • Would this help?

  • What’s confusing?

  • What would they change?

💬
Share your results with your team. Iterate. Repeat.
05

Key Takeaways

Design Thinking helps you solve the right problem
Lean Startup helps you test and scale the right solution
Combine both to build faster, smarter, and more human-centered ideas
Start small. Learn fast. Iterate boldly