Idea Development

Intro
What Even Is Innovation?
Lean Startup & Design Thinking
Teamwork That Works
Understanding the Market
Customer Discovery & Interviews
Mapping the Journey
Your First Challenge
Designing the Right Solution
Prototyping Your Idea
Testing & Feedback
Pitch Like a Pro

From Idea to Impact: Your Startup Journey Starts Here

This playbook was designed just for you — student innovators, problem solvers, creators, and curious minds. Whether you already have an idea or are just exploring how innovation works, this playbook will guide you step-by-step through the startup journey. From discovering real-world problems to pitching your idea with confidence, each chapter will give you practical tools, templates, and activities to help you learn by doing.

You’ll explore:

  • What innovation really means;

  • How to build a team, define a challenge, and talk to users;

  • How to design solutions, test them, and refine them;

  • How to pitch your idea and plan your next move.

01

Who is it for?

This playbook is for students in the Open Incubator programme — but it’s open to anyone who wants to build ideas that matter.

02

How to use it:

  • Move through it chapter by chapter, or jump to the part you need;

  • Do the activities — don’t just read!

  • Share what you create with your team, mentor, or Open Incubator community;

  • Come back to it anytime you need guidance, clarity, or inspiration.

03

Remember

You don’t need to have all the answers.
You just need to start.
Let’s make ideas real — together.